Mr. Anton Montinola, UAAP board representative of host school Far Eastern University said on Tuesday that they will be introducing a new ticket scheme in the UAAP starting July 11, the scheduled opening of the league at the Big Dome in Araneta.
“Every year we have the same problem of allegations of scalping," said Montinola. “The only way to solve the problem is to flood the market with tickets. It's the law of supply and demand." Montinola believes that the experimental strategy will work because in a recent Ateneo-La Salle clash where it was the lone match, the incidence of scalping “was much much less” because more tickets were made available. He further stated that with more tickets available, scalping would be minimized, if not eliminated.
Last year, the tickets to the Ateneo-La Salle championship series were sold out in less than three hours, prompting desperate fans to turn to scalpers, who sell overpriced tickets. He said the scheme will require a method used by major movie houses where they will be herding the audience out of the stadium members at the end of each game. “Each ticket will only be for one specific game,” said Montinola.
He cited as an example the Ateneo-La Salle game scheduled on this season’s last playing date in the first round. Montinola said that after the match, the audience will be ordered to vacate the stadium to allow another set of spectators who will watch the next game, which will be between FEU and University of the East.
The FEU board representative said the scheme would require a doubled supply of tickets, which could dissuade scalpers from overpricing. “We want to try this,” Montinola said of the scheme. “We only get to chance to host once every eight year, if it fails, we’ll do something else.”
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